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Strengthen Your Courage Muscle

By | Thoughts | 5 Comments

Video Link

This is my first attempt at my new vlog. It discusses the topic of beating fear in everything we do. It also answers your frequently asked questions. Let me know if you have questions, feedbacks or ideas.

Below is the transcript if you prefer reading:

Stuart Scott Revealed The #1 Quality To Win In Life Before Passing Away

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Stuart Scott

Stuart Scott

When I joined my first fantasy football league, my team was named OtherSideofPillow. It’s a strange name, and it was coined by my favorite ESPN host, Stuart Scott. During Sports Center highlights, when a player calmly sinks a jumper in the clutch moments of a basketball game, Stu would often say so and so was “as cool as the other side of the pillow”. He was always funny, passionate, and cool. But other than showing people how to be cool, he also demonstrated the #1 quality to win in life. No, it is not about being cool or making the winning shot in game. It is about handling adversities through actions.

On January 4, 2015, Stuart Scott passed away after losing his battle to cancer at age 49.

Well, the above statement would have been appropriate for anyone, but not for Stu. Stu would say he didn’t lose to cancer, but he won it by how much he battled cancer. In his acceptance speech of the Jimmy V Award, Stu said the immortal words “When you die, it does not mean you lose to cancer. You beat cancer, by how you live, why you live and the manner in which you live.”

In another words, Stu didn’t define himself by the existence or the results of cancer, which he had no control over. He cared about his own bravery and action in his battle with cancer, which he had full control. And that, in my opinion, is the #1 quality of a successful life.

We all have dealt with blows in life. They could be business failures, money problems, tough upbringings, divorce, physical shortcomings, mental deficiencies, and repeated rejections by others, which is the subject I write about. There are diseases that could be as debilitating and lethal as cancer. When they happen, people usually judge their successes in three ways: circumstances, results and actions.

Circumstances – some people base success on circumstances. They equate good circumstances with winning, and unlucky breaks with losing. When economy turns sour, when business gets tough, when jobs get cut, they internalize these circumstances and blame either themselves or others. They tie their self-esteem on the ups and downs of life events. Because we all suffer setbacks, it’s really easy to feel like unlucky losers at the end of the day.

Results – the vast majority of people, if not the whole world, base success on results. They understand that circumstances are not the end of the world. They also understand that their actions could affect the outcome. So they fight, they struggle, and they try to get good results. In fact, “results-oriented” is one of the most overly used terms on LinkedIn profiles. Just do a search. However, what they don’t understand is how pointless and even dangerous it could be to base everything on results.

For one, we don’t fully control results. No matter how hard we work or compete at something, there are always many more talented people who are just as driven to beat us at the game of getting results. Moreover, when we focus on results, we started risking to game the system by unethical or illegal means. Just ask Lance Armstrong and the wall-streeters who caused the 2008 financial crisis. Lastly, no matter how hard you fight, there are circumstances in life such as cancer that can simply overpowers you.

Actions – the real brave winners judge their successes on their actions, or reactions to circumstances, in spite of what the circumstances might be and the results they might cause. In the classic book, Man’s Search For Meaning, Viktor Frankl described that when he was dealt with the worst circumstances imaginable in life – the Nazi concentration camp, which one might argue it’s even worst than cancer. Yet it was in there, he discovered meaning and his true calling in life and greatest contribution to humanity. Dr. Frankl knew he had no control of his circumstances (concentration camp and guards’ brutality), and no control of results (his own survival), but he had full control of his reactions to circumstances.

Stuart Scott and Viktor Frankl were far from the only people demonstrating how to win in life through our actions. There are many, many more stories of people finding their true calling through their reaction to adversities.

Elizabeth Smart was the victim of a high-profile child abduction case at age 14. After spending nine-month with his evil tormentor and suffering through endless pain and humiliation, she was rescued. She became a champion activist against human trafficking and crimes against children, and was a recipient of the Diller-von Furstenberg Awards.

While serving in Iraq, first lieutenant Scottie Smiley was permanently blinded by a suicide bomber. After returning home, he lived life to the fullest, by climbing Mount Rainier, skiing in Colorado, surfing in Hawaii, and competing in triathlon. He received his MBA from Duke University, and taught leadership at West Point. Today, he is a Major in the US Army and recipient of the MacArthur Leadership Award.

So next time when you encounter a setback in life, no matter how severe and debilitating, and no matter how dark and hopeless it seems, remember Stu’s words. “You beat (your adversity), by how you live, why you live and the manner in which you live.”

It is indeed the #1 quality to win in life.

New Year’s Resolutions, The Rejection Proof Way

By | Thoughts | 3 Comments

New Year’s resolutions. It’s that time of the year again – one of the few times in the year we feel determined to make a real change in our lives. We plan, we commit and we swear that we will lose weight, learn a new language, and get out of debt. We are going to get that promotion, and we will elevate our business by 20%. Maybe we will start our own business, and even find love. We feel great and ready to roll.

But here is the problem – New Year’s resolutions don’t work. On January 1st, we put on running shoes, hit the gym and buy that $200 Rosetta Stone program. By February, most of us are already slipping or have given up. A few months later, these resolutions become nothing but painful and rejectable reminders of how lazy and disappointing we are.


There are a lot of psychological reasons why New Year’s resolutions aren’t the best way to motivate us for real life change. But instead of going into psychology, I want to propose a solution based on the Rejection Proof way.

1. Instead of setting goals, set actions – one of the biggest takeaways from 100 Days of Rejection is the need to focus actions instead of results. Results such as getting a YES or achieving certain goals are tricky and sometimes downright frustrating, because they don’t depend on factors that we can fully control. For example, no matter how charming and convincing we are, some people will reject us for their own reasons. Similarly, no matter how hard we try, we might not be able to get the promotion or lose the weight, because competition and genetics will also play a role in those outcomes.

Actions, on the other hand, are entirely controllable. And if we focus on doing actions, it will most likely lead to the results we desire. For example, if I let myself just focus on making the request, I would give myself a chance to get a YES. If I make five of these requests, my odds of getting a YES increase five fold, and maybe I can even get more than one YES. Similarly, if my resolution is set to take an average of 10,000 steps a day, or to memorize five Spanish phrases a day, the odds will be in my favor that I will lose the weight and became much better at Spanish.

2. Set resolutions for shorter periods – when I quit my job to start a new business two years ago, one of the smartest things I did was to give myself a six months runway, instead of proclaiming myself as an entrepreneur with no term limit. When I started my rejection journey, I did it for 100 days instead of forever. Because forever, or even one year, is a very long time and could be psychologically taxing on people. It’s hard to run for 5 miles three times a week for a whole year. It feels like there is no end in sight.

Shorter periods, on the other hand, are much more doable and rewarding. For example, running 5 miles three times a week for three months is much more doable. And once you are done, you can celebrate and move on. But more than likely you will have developed the habit and keep going, because on average, it takes about 66 days to develop a new habit.

3. Focus on fewer actions, preferably just one – two of my favorite books, Essentialism: The Disciplined Pursuit of Less, and The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results both advocate the powerful idea that less is more. In fact, being able to focus on very few actions for a set amount of time can deliver amazing results.

So, instead of going all out with listing multiple end-goals in health, business, relationship and intellectual self-improvement, we should focus on one or two controllable actions within finite periods.

As for my own goals in 2015, I want to successfully launch my beta product – Rejection Gym, publish my book and make it as impactful as possible, and get into the best shape of my life. However, I know it would be meaningless to set these goals as my New Year’s resolutions, because of the three issues I’ve mentioned above.

So I’ve devised my 2015 New Year’s resolutions the Rejection Proof way, and I want to share them with you:

January – March
Business: Launch The Rejection Gym
Personal: Go through an entire round of P90X

April – June
Business: Travel across the US and make 50 stops on the Rejection Tour in conjunction with the publication of my book

July – September
Personal: Go through an entire round of P90X3
Business: Launch Rejection Gym for Business

Being A Rejection Therapist

By | Rejection Attempts | One Comment

In this funny video, I performed as the “rejection therapist” for a documentary crew from LA. Look at what rejection did to these folks.

Humor aside, you have no idea what you can find just by asking. You will learn so much more about yourself and the world as a whole. You will learn so much about business and negotiation. Getting rejected repeatedly is the best business school the world can offer. Give it a try!

A Newly Married Couple Is Doing What?

By | Rejection Attempts | 3 Comments

From Jia: when you think about people traveling across America in RVs, you envision people with gray hair and fat 401(k)s, not this couple… It’s a strange story: one day a young guy wrote me an email asking for a meetup over coffee. Fast forward six months, he’s driving an RV on the East Coast with his wife while contributing as an integral part of my business. It’s also a great story though – one with courage and adventure. 




From Heath: The ALS Ice Bucket challenge sweeping across the country is a really unique way to raise money for charity. I think it’s great so many people have gotten involved and the charity has gained so much awareness. I did not participate in the challenge, probably because I’m lame and didn’t get nominated. However, I did accept another kind of challenge this year that radically changed my life.

Hi, I’m Heath Padgett and this year I accepted the challenge of working a different job in every state across America.

Who challenged me? I guess you could say I was led to going on this adventure because of discontent in my “normal person” job. However, specifically, Jia Jiang challenged me.

He said it right to my face.

I had heard of this “rejection guy” from a mentor of mine. My mentor told me there was a guy who got rejected a bunch of times, had a viral video, and then something about donuts? I wasn’t sure of the details, but I wanted to find out more. I sent Jia an email, mentioned our mutual friend, and a week later we were sitting down together at lunch in Austin, Texas.

Jia told me his story and I listened in amazement as he mentioned being rejected from nearly a hundred people. When he finished talking, he asked me to share about myself. Why did I want to meet him? What was I trying to do? How could he help?

I told him I was about to quit my job, get married, and take a long honeymoon across the United States. I said, “I’m not content to just travel. I want to have a cool mission during my journey. I wanted it to be meaningful, and not just a long vacation.”

My current job wasn’t fulfilling to me. I had accepted a sales role in a company after college and didn’t see myself working there for forty years and then retiring. I wanted to do entrepreneurial things, I wanted to write, and pursue meaningful work.

He listened, and five seconds later said, “You’re young, and still figuring out what you want to do for your career. You should do something like work a different job in every state across America.”

It was the first idea that popped into his head. He clearly was just giving an example of something I could do while traveling, not that I should necessarily do that specific challenge.

I thought about it for a moment and said, “Yep. I’m going to do it.”

At this time, Jia was receiving a lot of inquiries from young people such as myself, so when I told him I was going to accept his challenge, I don’t think he really believed me.

A few months after meeting, Jia looked me up online and saw not only had I listened to his advice, I was actually working different jobs across the country and I was in California, where he was living! He immediately reached out to me. He told me so many people had come to him for advice, but few had actually done something with it.




It has since been seven months since my initial meeting with “the rejection guy.” However, he first empowered me to take one of the biggest risks of my life. Indirectly, he also caused me to get rejected by a lot of people when I asked for jobs on the road (I think this was his intention all along). So far, I’ve worked 23 jobs over the last four months and I’m nearly halfway through my challenge of working a different job in every state.

What have I learned? I’ve learned that sometimes challenges can be a great catalyst for life changing journeys. Jia experienced a self induced challenge to get rejected for one hundred days, similar to how I’ve accepted a challenge to work different jobs all across America. At the end of this type of journey, you can’t help but be changed for the better.

Since leaving Austin and embarking on this adventure, I’ve learned how not overthink things and instead take action on what I want most. I wasn’t confident about my writing skills or job skills before my journey began, however, through action I’ve grown confident in these areas of my life (similar to how Jia learned gained confidence through rejection).


Heath Cutting


A willingness to take action is all you need to get started in a journey or challenge of your own. Jia’s challenge to me launched me into the journey of a lifetime. I’m grateful for his council, and extremely honored to announce that I will be joining him and a group of other brave entrepreneurs, creatives, and risk-takers in what is being called the Rejection Gym. An online course that will empower you to overcome the fears in your life by seeking rejection, joining a community of like-minded people, and exclusive lessons and hang outs with Jia!

If you’re interested in joining us in an effort to overcome our fears through facing rejection head on, place your name on the wait list and we’ll be in touch!

How to Get Over the Fear of Asking Someone Out

By | Rejection Attempts | One Comment


I know you’re scared of being rejected by girls (or guys). It’s intimidating. And what happens if she says no? What are you going to do in that extremely awkward five second walk away from her? You will most likely trip and fall into a giant water puddle nearby and all of her friends will laugh and throw their hair back like a scene out of Mean Girls. As this plays out in your mind, you slowly convince yourself of all of the reasons why you should play it safe and not talk to her.

I’m going to give you three solid reasons why you should get up, be a man (or a woman), go say the words that need to be said, and be a hero by winning her heart.


Reason One: A simple rejection isn’t a well informed decision about your character.

You’re scared of her saying no to you, or how hard the rejection will be on your self-esteem. If you’re a normal human being, you might even feel a tinge of self doubt. Am I even an attractive person? These are all normal thoughts, but they aren’t rational.

Here’s why: She doesn’t know who you are. She doesn’t know that you volunteer on weekends at the humane society. She doesn’t know that you’re a gentleman and a scholar. She doesn’t know that you were really nervous when you introduced yourself and that normally your palms don’t sweat like you just finished running a marathon in the Sahara Desert.

She is giving you an answer based on an infinitely small judgment of who you are as a person. A large majority of her opinion on how attractive she thinks you are depends on your charisma when you present yourself.

Key: Untie rejection and your self worth.

Reason Two: Her opinion doesn’t define your worth.

I had a wise friend once tell me that even if you’re the best looking guy in the world, there are going to be girls who think you’re ugly. It’s a fact of life. I’ve even met women who think Brad Pitt is ugly. I mean, c’mon.

The point is, one person’s opinion is just that- an opinion. I’ve found through my own rejection journey that opinions are the most abundant item on the entire Earth.

Key: Acknowledge that the opinion of one person, cannot and shouldn’t dictate the way you see yourself. For every person who thinks you’re ugly, there will be one who thinks you’re beautiful, smart, and extremely hilarious. Don’t quit looking.


Reason Three: The only way to develop confidence is through extensive practice.

So maybe she really is way out of your league and you’re going to try and pull off a homerun. In this kind of situation, don’t worry about the outcome of the answer. Simply tell yourself this, “There is a very likely chance this girl will say no to me.” Then accept that answer, and go for it anyway, embracing the craziness.

“Hi, I know you’re way too beautiful for me. But I knew I couldn’t leave here without saying hello. So hello, and if you don’t think I’m the worst looking guy in the world would it be okay if I bought you dinner sometime?”

(Heyo! You killed it, nice job.)

“No thank you.”

Well, you tried. The best part about this experience was now you are one step closer to developing the confidence you need to calmly talk to women and ask them out on dates. Think of it like constantly going to the gym. If you don’t work out for six months and then try to bust out an hour on the cardio machines, you’re likely going to throw up or fall over from exhaustion.

It’s the same for talking to women, if you never practice talking to them, introducing yourself, and figuring out which talking points work or don’t work, then you’ll never quite build that mental dating muscle.

Key: The more you ask women out, the better you’ll be.

If you’re trying to figure out a practical way to get over your fear of asking someone out, I have a challenge to nudge you in the right direction. Go out and get five women to reject you in a public place. Don’t be a creepy weirdo, just ask them if they would like to have dinner with you. The rules for this challenge are you can’t lie nor break the law.
Outside of that, be creative and enjoy learning how to get over your fear. While you’re warming up for your challenge, watch this video of me getting rejected by five women in the Whole Foods parking lot.

Video of Me Getting Rejected By Five Women

This is part 3 of a series I’m doing called Rejection Remedy– the idea that we can conquer all the fears in our life by using rejection as the remedy.

Rejection Remedy 2 – Fear of Public Speaking

By | Rejection Remedy | One Comment

It is often said that people fear public speaking more than death. But if there is one person who can attest that the fear of public speaking can be conquered, it would be me.

Two years ago, I was a shy guy who was self-conscious about his accent and was extremely fearful being in front of a crowd. Failure had a lot to do with it: I bombed most of my speeches as a student and an employee. Even when I became an entrepreneur, I still had a really tough time with speaking in public.

Fast forward two years – now, not only do I speak all the time with ease, composure and humor, I actually do it for a living. I frequently talk at companies like Google, and conferences like the World Domination Summit. My TEDxAustin speech became one of the most popular TEDx talks of all time.

Of course, I do have something to talk about now days. I lived through an unusual story, and people love to hear inspiring stories. But plenty of people with good stories and great content are still crippled by fear when delivering them. So what happened to me – the shy dude who got rejected a lot?

Well, a lot of rejection happened. More precisely, rejection training happened, especially with these two:

1. Making announcement on a plane

2. Speaking on the street

In each one of these episodes, I was honestly scared beyond my imagination. When making an announcement in front of a plane full of passengers, I thought someone was going to mistake me as a terrorist and tackle me. When doing unsolicited speaking on a street corner, I had no idea how I was going to be treated by people walking by.

However, by not retreating from these types of mentally challenging environments, and actually carrying through with my speeches, I gained the toughness and confidence that I would not have been able to obtain under any other circumstances. When I finally went on real stages with a real audience, I relied heavily on these tough experiences.

This was my speech at World Domination Summit one week after my street practice.

In his book The Obstacle Is the Way, author Ryan Holiday discussed that obstacles not only don’t inhibit success, but actually create it if we respond to obstacles the right way. The same goes for public speaking, when we are put in the least welcoming environment and endure the situation with our actions, we gain enormous courage and confidence as the result.

Since you might not always have the challenging environment at your disposal, such as company presentations in front executives or startup pitches in front of investors, what you can do is to create these environments, like I did on the plane and the street. In other words, you can manufacture obstacles.

I can’t promise that you will become a professional speaker afterward, nor can I guarantee you success on Youtube. What I do know is that you will become a better public speaker in whatever you do by facing rejections head on, and use them as your tools.

Rejection Remedy 1 – Fear of Judgment

By | Rejection Remedy | 2 Comments

Of all the fears that affected people, the fear of judgment had both stung and stunk the most for me. This is the fear of what others will think of you, especially in a negative light.

Am I portraying a lack of knowledge by asking this question at work? Am I making a bad impression by not working at night (while leaving my IM on so my coworkers can see me working)? Do I look bad in public wearing shorts to this event? If I take on this new venture, will my friends and in-laws lose respect for me?

These questions used to constantly put the fear of judgment in me, so much so that I worried about what others think of me all the time. They sapped my energy and creativity, and enslaved me to other’s opinions. This is why when I first started the 100 Days of Rejection, I was so scared and I almost threw up before I went up to the security guard asking for $100:

Link to me asking $100 from stranger

It wasn’t all about fearing to be rejected, but I feared the judgment from this guy – a stranger whom I’ll probably never meet again. I was terrified what he thought of me. Would he laugh at me? Would he call security (in this case, himself)? Would he check the nearest mental hospital to see if an Asian patient had just escaped?

These questions sounded silly, but they indeed ran through my mind. If the fear of judgment could actually make a guy sick when he was looking for rejection in the first place; if it made him almost quit in an environment where there was little risk or danger, think about what this fear can prohibit you from doing in real life situations.

Then this rejection attempt changed me:

Link to me panhandling

After panhandling on the street, I put myself in the middle of all kinds of judgment from thousands of strangers. Some people gave me money, others didn’t. It was scary at first, but liberating afterward. I learned that if I knew what I was doing, if I had a good reason, I could do anything I want without worrying about judgment. It made me brave and cool under pressure.

Why you should try it too: asking for money like a panhandler sounds crazy, but it forces you to go out of your comfortzone and develop a thick skin. You will learn that what people think of you really doesn’t matter. You are still the same person before and after. It’s what you think of yourself and what you do that really matters.

Go out and try this: ask $10 from people, and tell them why (prepare for a good and authentic reason, i.e. donating to charity). If they say NO, ask if there is anyway they would give you the money (i.e. let them decide where the money should go). Collaborate with them to make this happen. If their answer is still NO, shake their hands and say goodbye. Hold your head high and know you just kicked the trash out of your fear.

Rejection Remedy – How To Become Fearless

By | Rejection Remedy | 3 Comments



After 100 Days of Rejection and writing a book, I am starting a new blog series called Rejection Remedy.


Because I’ve discovered a strategy for beating all fears. It comes in the form of “rejection attempt”.

This wasn’t easy for me. As someone who grew up wanting to be an entrepreneur, I never believed in any sort of self-help or even business training. I thought worrying about my emotions were for the weak. Instead, I should worry about real world achievements, such as making great products that people use or inventing awesome technologies that change the world.

My mindset changed when:

1. I witnessed how much fear of failure and rejection had held me back in the first 30 years of my life. I didn’t put myself out there and stayed in the cozy comfort zone. When I had good ideas, I quickly abandoned them after someone I trusted told me how dumb they were, only to see someone else made it a wild success later.

2. I eventually went all in trying to pursue my entrepreneurial dream and rejection from an investor made me cry and almost abandon everything. It was then I realized how fragile I was in that moment.

It was apparent that fear had made a direct impact on my business and personal life. If I wanted to be a successful entrepreneur or business person I would have to develop “emotional intelligence”.

I did so by having people reject me for a hundred straight days (thanks again to my friend Jason Comely’s inspiration). After my rejection journey, I made a breakthrough. I realized that rejection isn’t something I should shy away from, but something I could use to my advantage.

By getting rejected, I learned not to give a damn about people’s opinions and judgment, and became relentless in going toward my goals. I learned that I can’t control and don’t want to manipulate others’ feelings and attitude toward me, and the only thing that mattered was what I can control – my own actions, emotions and reactions.

Lastly, I learned that courage is not like height or even intelligence, which are mostly genetic. Instead, it’s like muscle, and much of which can be gained through exercise. In this case, repeatedly seeking rejection is the exercise.

This past month, I designed and hosted my first ever product – The Rejection Gym. Six brave souls took the challenge to be rejected everyday together with me for 30 days. The results were nothing short of astonishing (I will go into Rejection Gym later). I learned that I was helping people to not only overcome their fear of rejection, but fear of a lot of things – judgment, networking, failure, saying NO, public speaking… It’s like finding a remedy… or exercise to overcome fear.

As part of this series, I will tackle the most common fears and how you can use rejection attempts to overcome them. I call this series “Rejection Remedy”. Stay tuned!

Also, let me know what your biggest fear is. I will help you to beat it.

What Can Luis Suarez Teach Us (about rejection)?

By | Thoughts | 2 Comments

If you are a sports fan and don’t watch the World Cup, let me tell you something: you are missing out! This is an awesome tournament with tons of drama. If that’s not convincing enough, know that there was a player from Uruguay bit another player from Italy in front of millions of people watching.

His name is Luis Suarez. He is famous for outrageous actions on the soccer pitch, including playing soccer with hands without being a goalkeeper, racially abusing another player, and being a repeated biter. Yes, this is his third biting incident. Maybe Burger King could get him to do a commercial.

As punishment for mistaking Italian player with Italian food, Suarez was suspended for four months, including from the remainder of the World Cup by its organizing body – FIFA. Without his service, team Uruguay lost the next game in the knockout stage.

We all have either laughed or showed outrage toward Suarez. However, Confucius once said, “If I am walking with two other men, each of them will serve as my teacher.” Is that possible that someone like Suarez can teach us anything? The answer is YES. Or more precisely, his actions could.

1. Don’t bite people (if you hadn’t learned it by age three, now is a good time).
2. Rejection/acceptance says more about the rejector/acceptor than the rejected/accepted

The world has been shocked with his out-of-control acts, and generally felt the punishment was way too light. It seems like Suarez was universally condemned and rejected.

However, there is one group of people who not only didn’t reject him, but also embraced and united behind him – his own countrymen. Not only Uruguayans didn’t blame him for damaging his team’s chance to win as well as shaming his country, they relentlessly defended him and blamed the western media for picking on Suarez and causing such harsh punishment. When Suarez went back home, he received a hero’s welcome, including that from the Uruguayan President Jose Mujica. Mujica went as far as insulting FIFA and western media as “fascist” and “a bunch of old sons of bitches”.

How could that be, we wonder? How can anyone objectively blame anyone besides Suarez himself for what happened? The guy caused all these himself… by freaking bit someone in a soccer match! Are people from Uruguay illogical and plain mad? How could the same person elicit such stark contrasts in reactions as Suarez did from Uruguayans and the rest of the world?

After I went through 100 Days of Rejection, the reason became rather obvious. Suarez illustrates one truth about acceptance/rejection: they say much more about the accepters/rejectors than the accepted/rejected.

Think about who Luis Suarez is to Uruguay as a country. He is an extremely skilled player who appears once in a generation for a country. His talent should be appreciated by everyone.

His country, Uruguay is not particularly big (#91 in size), rich (#63 in GDP per capita) and powerful (#77 in overall GDP). It has stayed relatively peaceful and thus out of the world news. For an everyday Uruguayan who is proud of their sports, culture and country, Suarez almost represents the image, hope, and pride for an entire nation. As the results, people take the rejection of Suarez extremely personally. It really didn’t matter what Suarez did. Short of for something very extreme, they will defend him. (After the biting incident, during which the “extreme” line was clearly crossed a few times over, even that is in doubt).

The so-called persecution complex exhibited by sports fans as well as group of people looking for respect is a great example about the subjectivity and irrationality of preferences and opinions. In fact, it goes much beyond sports. We see that in culture, law and politics all the time. People rally around a person who represents them, regardless of circumstances.

When people accept or reject you or someone else, instead of arguing or getting mad, find out the ‘why’ behind their action, because it is a great opportunity to learn about them.